From Invisible to Map Pack in 4 Months
An electrical contractor with a new website and zero Google visibility. We optimised their local search presence and built citations that put them in the map pack for high-intent keywords.
Results at a Glance
Organic Traffic Over Time
Monthly organic sessions from Google Search Console
What Was Holding Them Back
This electrical contractor had recently launched a new website but was generating virtually no organic traffic. Despite being an experienced, reliable business, they were invisible online. Competitors with older, more established websites were dominating the search results for every relevant keyword.
For a trades business, being absent from local search is a significant competitive disadvantage. Customers searching for an electrician are ready to hire immediately. Every day without visibility was a day of lost leads.
The challenge was not just ranking in organic results, but specifically breaking into the map pack, where the majority of local search clicks go.
How the Campaign Unfolded
Month 1
Weeks 1-4
Technical audit, on-page fixes, keyword mapping, and schema markup implementation
Month 2-3
Weeks 5-12
Citation building, suburb landing pages, and review generation strategy
Month 4
Weeks 13-16
Map pack entry achieved for 12 keywords, link building launched
Month 5+
Ongoing
Ranking consolidation, new suburb expansion, and monthly reporting
What We Did
Optimised the Website for Local Search
We conducted a thorough technical and on-page audit of the new website, addressing crawlability issues, improving page speed, and implementing proper schema markup. Every service page was rewritten with targeted local keywords and clear calls to action.
Built a Comprehensive Local Citation Profile
We systematically built and verified consistent business listings across key Australian directories and industry-specific platforms. Citation consistency is a foundational local ranking signal, and this business had almost none in place.
Implemented Suburb-Specific Service Pages
Rather than relying on a single location page, we built individual landing pages targeting each suburb within the client's service area. This gave the site a chance to rank for '[service] electrician [suburb]' searches across their entire operating radius.
Developed a Review Generation Strategy
We built a simple, repeatable process for the client to request reviews from satisfied customers. Consistent review volume is a key map pack ranking factor, and this strategy helped accelerate their local visibility significantly.
Built Targeted Local Backlinks
We secured relevant backlinks from local business associations, home improvement directories, and industry publications to strengthen domain authority and support competitive rankings.
Before vs. After Rankings
Google Search Console data showing position changes for target keywords
Position 1-3 = top 3 results. Lower number = better ranking.
The Results
Ranking in the map pack for 12 high-intent service keywords within 4 months
187% increase in website traffic from organic search
28 new leads per month generated entirely from organic search, no paid advertising
Consistent review growth improving both local rankings and conversion rates
Suburb-specific pages ranking for location-based service searches across the service area
Key Takeaway
"For new or recently launched websites, local SEO fundamentals, citations, on-page optimisation, and a review strategy, can produce meaningful results faster than most business owners expect. The map pack is achievable within months when the right foundations are in place."
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